The Smart Marty Sky Dispatch
Amid signals of business aviation ‘softening’, NBAA and Rolland Vincent launch analytics deal
Operators are warning that rising costs could lead them to fly less.
The National Business Aviation Association (NBAA) announced a new market-intelligence partnership with Rolland Vincent Associates (RVA) at the 2026 NBAA-BACE exhibition, signaling a focus on industry trends and data-driven insights.
The collaboration arrives as operators reportedly warn that rising costs could lead to reduced flying activity, casting a shadow over near-term demand in business aviation.
The announcement was made in the context of broad market uncertainty, with the partners highlighting potential fallout from this uneconomic environment as a key consideration for industry planning.
Details provided indicate the deal centers on analytics and market intelligence to track evolving conditions in business aviation, though specific metrics or deliverables were not described in the summary.
Overall, the move underscores a strategic emphasis on data-driven decision-making as operators and stakeholders navigate signals of softening demand within the sector.