The Smart Marty Sky Dispatch
Delta, United & JetBlue Face Federal Probe Over Using Passenger Data To Personalize Fares
The airlines must reveal how customer information feeds into increasingly sophisticated pricing tools.
Delta Air Lines, United Airlines and JetBlue are undergoing a federal probe into their pricing practices. The US Federal Trade Commission has ordered the airlines to explain how they set ticket prices.
The inquiry focuses on whether customer personal data is used to determine fares. Investigators seek to understand how individual information feeds into pricing tools.
The FTC’s request requires the three carriers to disclose how data influences their pricing decisions. The objective is to determine if personalized pricing is being employed.
Who is involved: Delta Air Lines, United Airlines and JetBlue, under scrutiny by the Federal Trade Commission. What is being examined: the use of customer data to personalize ticket prices. When: the order and investigation are current as of the FTC action. Where: United States, involving the three major U.S. carriers. Why: to assess potential use of personal data in pricing practices.